The Gibson is a sports club on Stafford Road, behind Stafford City, on the north side of Brisbane. Sports bar, Gibson Bar, restaurant, cafe, gaming, and a what’s on board that changes with the week. Membership is a dollar for life. Guests already knew the place. The website just needed a cheaper, simpler home.
It was sitting on HubSpot. That worked, but it cost more than it needed to, and it sat apart from the other club sites. The goal was to save money and bring this one onto the same platform as the rest, so the team could manage them all in one place.
We cloned the site into WordPress and put it on the club’s own hosting. This was not a redesign. Someone booking a table or checking what’s on should feel like they are on the same Gibson site they already use.
Same club, one system
Menus, opening hours, the dining pages, events, membership and contact all came across. So did the venues switcher that links The Gibson with Gallopers and Souths, and the book-now button that sends people out to reserve a table. Those pieces had to keep working. A move that saves money is no use if the public site breaks on the way.
A few HubSpot sections did not drop straight into WordPress. The nested dining menu, the event tiles and the booking link needed a proper rebuild so they still looked right, and so staff could update them without a developer. We got those across, and the site went live on hosting the team already knows how to run.
The result is the same club online, costing less to keep, and sitting with the other sites instead of off on its own.
